Tuesday, February 28, 2006

Apple's February Special Event

It's only a couple of hours before Apple's February 2006 special event kick-starts. What will Apple reveal this time?

Rumors ranging from the new Intel Macs to the bigger-screen video iPod have been around recently. MacNify has never participated in any of these guess-works, with an exception this time.

So what is my take? I think it must be something to do with video. The rest will fit in around this theme. My focus is drawn to the recent acquisition of Pixar by Disney, which made Steve Jobs the CEO of Apple the biggest share holder of Disney. Although technically that has nothing to do with Apple, I am sure the collaboration between the Disney and Apple is too sweet a spot to not to be taken seriously by the two company. And having Steve sitting in Disney's board means something must happen.

So what will Apple do? Working around the theme of video, I guess Apple will start selling movies on its iTunes music store. However, that alone is not enough to draw people to buy movies online. To create a positive spiral effect like what iPod does to the selling of music on iTunes and vice versa, Apple has to roll out a new iPod to sell movies. That leads to the so-called 'true' video iPod, which is mentioned on Think Secret, with its argument further strengthen by a touch-screen patent filed by Apple. Apple may also introduce yet another Intel Mac with FrontRow, preferably the Mac Mini, so that people can purchase movies online and watch them directly on their big-screen TV.

Will my guess be accurate? We will find out soon enough.